Conversion Metrics: Goals, Ecommerce Tracking, and ROI Quiz

Question 1

Which metric is used to calculate the financial return on investment (ROI) of a marketing campaign?

Accepted Answer

Return on investment (ROI)

Answer

Bounce rate

Answer

Conversion rate

Answer

Customer lifetime value

Question 2

Which ecommerce tracking parameter is used to identify the transaction ID associated with a purchase?

Accepted Answer

tid

Answer

utm_source

Answer

utm_medium

Answer

utm_campaign

Question 3

Which Google Analytics report provides insights into the path users take before completing a conversion?

Accepted Answer

User flow

Answer

Goals overview

Answer

Ecommerce overview

Question 4

Which of the following is not a characteristic of conversion metrics?

Accepted Answer

They should be set up once and never revisited

Answer

They measure specific user actions

Answer

They help track progress towards business goals

Answer

They can be used to identify areas for improvement

Question 5

What is the primary purpose of setting up goals in Google Analytics?

Accepted Answer

To track specific actions taken by users on a website

Answer

To improve website performance

Answer

To identify areas of improvement for user experience

Answer

To generate reports on website traffic

Question 6

What is the formula for calculating Return on Investment (ROI)?

Accepted Answer

ROI = (Profit Earned - Investment Cost) / Investment Cost

Answer

ROI = (Investment Cost - Profit Earned) / Investment Cost

Answer

ROI = (Profit Earned / Investment Cost) * 100%

Answer

ROI = (Investment Cost / Profit Earned) * 100%

Question 7

How do you use Google Analytics to track goal completions?

Accepted Answer

By creating a goal and specifying the desired action

Answer

By using the Real-Time Reporting feature

Answer

By setting up a funnel visualization

Answer

By creating a custom report

Question 8

In web analytics, which of these is typically NOT considered a primary conversion metric?

Accepted Answer

Video views

Answer

Purchases

Answer

Sign-ups

Answer

Form submissions

Question 9

Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase or subscribing to a newsletter?

Accepted Answer

Conversion rate

Answer

Bounce rate

Answer

Click-through rate

Answer

Average session duration

Question 10

What is the primary purpose of setting up goals in Google Analytics?

Accepted Answer

To track specific actions taken by website visitors

Answer

To optimize the website for search engines

Answer

To monitor general website traffic patterns

Answer

To enhance user personalization

Question 11

In e-commerce tracking, which metric measures the average monetary value of each transaction on a website?

Accepted Answer

Average order value

Answer

Customer lifetime value

Answer

Return on investment

Answer

Shopping cart abandonment rate

Question 12

When calculating the return on investment (ROI) for a marketing campaign using web analytics data, which formula should you apply?

Accepted Answer

Divide the revenue generated by the campaign by its cost

Answer

Subtract the cost of the campaign from the revenue generated

Answer

Multiply the number of conversions by the average revenue per conversion

Answer

Compare the website traffic before and after the campaign

Question 13

Which of the following is NOT a potential benefit of using conversion metrics to analyze website performance?

Accepted Answer

Predicting future website trends

Answer

Improving customer experience

Answer

Identifying areas for improvement

Answer

Measuring the effectiveness of marketing initiatives

Question 14

Which type of conversion metric is used to track the number of times a specific webpage on a website is visited?

Accepted Answer

Pageview conversion

Answer

Goal conversion

Answer

Event conversion

Answer

Session conversion

Question 15

Within Google Analytics, which report provides insights into the sequences of actions taken by visitors prior to completing conversions on a website?

Accepted Answer

Conversions report

Answer

Acquisition report

Answer

Behavior report

Answer

Audience report

Question 16

Which of the following is the primary objective of conversion tracking in web analytics?

Accepted Answer

To measure the effectiveness of marketing campaigns

Answer

To identify pages with the highest traffic

Answer

To track visitor behavior across a website

Answer

To gather demographic data about website visitors

Question 17

How is return on investment (ROI) calculated in web analytics?

Accepted Answer

ROI = (Revenue - Cost) / Cost

Answer

ROI = (Cost - Revenue) / Revenue

Answer

ROI = Revenue / Cost

Answer

ROI = Cost / Revenue

Question 18

Which metric is pivotal in measuring the success of a conversion funnel?

Accepted Answer

Conversion rate

Answer

Dwell time

Answer

Bounce rate

Answer

Number of visits

Question 19

How is A/B testing utilized in conversion optimization?

Accepted Answer

Comparing webpage variations to determine the more effective one

Answer

Identifying the most successful marketing strategies

Answer

Tracking visitor flow across a website

Answer

Evaluating the ROI of a website

Question 20

What is a recommended best practice when setting up conversion goals in Google Analytics?

Accepted Answer

Creating clear and specific goal names

Answer

Having multiple goals for each conversion funnel

Answer

Defining conversions as broadly as possible

Answer

Using negative goal values

Question 21

What is a primary limitation of Google Analytics in terms of conversion tracking?

Accepted Answer

Tracking conversions only on web pages

Answer

Inability to customize for specific business needs

Answer

High technical expertise required for setup and management

Answer

Absence of insights into user behavior

Question 22

Which of the following is NOT a type of conversion goal in Google Analytics?

Accepted Answer

Website visits

Answer

Purchases

Answer

Form submissions

Answer

Page views

Question 23

The formula for calculating ROI is:

Accepted Answer

(Revenue - Cost) / Cost

Answer

(Revenue - Cost) / Revenue

Answer

(Cost - Revenue) / Revenue

Answer

(Cost - Revenue) / Cost

Question 24

Which metric is used to track the percentage of website visitors who complete a desired action?

Accepted Answer

Conversion rate

Answer

Bounce rate

Answer

Click-through rate

Answer

Average time on page

Question 25

Which of the following is a benefit of using ecommerce tracking?

Accepted Answer

Improved understanding of customer behavior

Answer

Increased website traffic

Answer

Reduced marketing costs

Answer

Enhanced brand reputation

Question 26

Which type of goal can be used to track when a user downloads a file from your website?

Accepted Answer

Event goal

Answer

Destination goal

Answer

Duration goal

Answer

Pageview goal

Question 27

What is the key difference between micro-conversions and macro-conversions?

Accepted Answer

Micro-conversions are smaller, intermediate steps towards a macro-conversion.

Answer

Micro-conversions are more important than macro-conversions.

Answer

Macro-conversions always occur before micro-conversions.

Question 28

Which of the following is NOT a best practice for setting up conversion goals?

Accepted Answer

Using generic goal names

Answer

Defining specific and measurable goals

Answer

Regularly reviewing and adjusting goals

Answer

Tracking the value of conversions

Question 29

What is the purpose of using UTM parameters in ecommerce tracking?

Accepted Answer

To track the source, medium, and campaign of traffic

Answer

To personalize the user experience

Answer

To improve website performance

Question 30

Which of the following is a key metric for measuring the effectiveness of an ecommerce website?

Accepted Answer

Average order value

Answer

Bounce rate

Answer

Number of page views

Answer

Time on site

Question 31

What is a good practice for analyzing conversion data?

Accepted Answer

Segmenting data by different dimensions

Answer

Drawing conclusions based on small sample sizes

Answer

Only looking at the overall conversion rate

Answer

Ignoring trends and anomalies