Definition and Importance of Web Analytics

28 Questions

Types of Web Analytics Data

29 Questions

Web Analytics Tools and Platforms

26 Questions

Tracking Codes and Implementation

24 Questions

Data Accuracy and Sampling

29 Questions

Data Segmentation and Filtering

28 Questions

Traffic Metrics: Users, Sessions, and Pageviews

27 Questions

Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth

23 Questions

Conversion Metrics: Goals, Ecommerce Tracking, and ROI

31 Questions

Descriptive and Inferential Statistics

28 Questions

Hypothesis Testing and Significance

19 Questions

Data Visualization and Reporting

28 Questions

Cohort Analysis and Customer Lifetime Value

22 Questions

Multi-Channel Attribution and Cross-Device Tracking

23 Questions

Predictive Analytics and Machine Learning

31 Questions